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VEVOR Open Flags for Business Advertising Flags for Outside Banner Flag and PoleDurable MaterialLarge Size FlagpoleQuick InstallationUpgraded Storage BagEffective Marketing ToolProfessional Grade Open Signs for AdvertisingType: 1 Set of Flagpole + Flag(OPEN),Flagpole Length: 14.4 ft/440 cm,Ground Spike Size: 1.91 ft/58.5 cm,Item Model Number: FLB-4.5-1B,Product Weight: 5.07 lbs/2.3 kg,Flag Size: 11.15x2.62 ft/340x80 cm,Total Height (Including Ground Spike): 16.3 ft/498.5 cm,Main Material: Aluminum Alloy Pole + Fiberglass

Sneaker Freaker’s founder Simon ‘Woody’ Wood teams up with publishing giant Phaidon to release Soled Out: The Golden Age of Sneaker Advertising - a 720-page marathon celebration of the rubber, leather and mesh we wear on our feet every day. The definitive marketing manual explores the supercharged golden era of sneakers through vintage advertisements from big-name brands like Nike and Adidas and is laced with star-studded campaigns, including Michael Jordan's iconic early Air Jordan posters and ASICS’ infamous trash-talking campaign ‘Just Doing It Doesn’t Do It’. A real homage to the athleisure industry and a special tribute to the army of creatives who laid the groundwork for this multi-billion dollar business that continues to grow and evolve. - Phaidon Soled Out - The Golden Age of Sneaker Advertising in Sneaker Freaker

VEVOR Open Flags for Business Advertising Flags and Poles for Outside 16.3 FTDurable MaterialLarge Size FlagpoleQuick InstallationUpgraded Storage BagEffective Marketing ToolProfessional Grade Open Signs for AdvertisingType: 2 Sets of Flagpoles + Flags(OPEN),Flagpole Length: 14.4 ft/440 cm,Ground Spike Size: 1.91 ft/58.5 cm,Item Model Number: FLB-4.5-2C,Product Weight: 10.14 lbs/4.6 kg,Flag Size: 11.15x2.62 ft/340x80 cm,Total Height (Including Ground Spike): 16.3 ft/498.5 cm,Main Material: Aluminum Alloy Pole + Fiberglass

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.81

Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.55

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms. Enhanced pedagogical features include:social media calendars, metrics, and budgets;chapter checklists to keep statistics updated;expanded chapter previews;new case studies and a 200-word glossary; andupdated online tools and resources.

CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns."

New. International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Buy with confidence! Book is in new, never-used condition 1.17

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10:  0133866335/ISBN-13:  9780133866339 and ISBN-10:  0133866971/ISBN-13:  9780133866971. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.   The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.   Also available with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.  

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

A textbook that provides students with a foundation for understanding the enduring features of advertising theory and practice and introduces them to contemporary advertising concepts and practices. This edition (seventh was 1990) is organized around the Advertising Planning Model shown in Chapter 1 and at the beginning of each chapter, which provides an organizational framework to guide students through the text. Annotation copyright Book News, Inc. Portland, Or.

Zustand: Sehr gut - Gepflegter, sauberer Zustand. Seiten: 788 Sprache: Englisch Produktart: Bücher

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

A remarkable collection of previously unpublished 20s and 30s advertising posters, ranging from bright, expressionistic images of factories at work to lyrical visions of the Indian coastline. The empire Marketing Board was established in 1926 in order to encourage the British public to buy Empire products, and thereby to foster closer imperial economic relations. Prominent in its activities was the poster campaign directed by Frank Pick, whose better-known work for London Underground is shown in this new study to be matched by his efforts for the Empire Marketing Board. A selection of 60 designs, reproduced in full colour from the Public Record Office's extensive collection features the contrasting styles of McKnight Kauffer, Clive Gardiner, Frank Newbould, Austin Cooper and other leading poster artists of the day. Some pictures re models of graphic design while others convey vivid impressions of the Empire at home and overseas. Stephen Constantine's lively text puts the Board, the posters and the artists themselves into a socio-historical perspective, demonstrating not only the continued importance of the Empire to inter-war British governments, but also an official recognition of the persuasive power of modern advertising techniques.

Unread book in perfect condition.

New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.